Creating a movement: Accountablenow.org
Created a strategy that expressed the personality of the campaign site under a parent brand, the audience experience needs, and met the digital goals of data exploration and community action. Generated strategic principles around storytelling, brand alignment, participation, and progress to guide the user experience design.
Company: Velir
Client: The Leadership Conference on Civil and Human Rights
Role: Strategy Lead
Activities: Discovery workshops, brand strategy, experience strategy, research
