Defining audiences and messaging for an educational nonprofit
Crafted and executed in-depth research to understand Facing History’s target audiences including educators and donors. Collaborated with colleagues to provide a more nuanced audience segmentation, a detailed brand messaging strategy, and a brand architecture guide to standardize visual and narrative representation of Facing History across the organization.
Company: Echo&Co
Client: Facing History and Ourselves
Role: Researcher and Brand Strategist
Activities: Audience research, messaging strategy, brand architecture
