Creating an identity for an established digital agency
Velir is a digital agency specializing in mission-driven organizations. The agency had experienced steady growth since it was founded and had come to realize it was time to invest in a deliberate strategy that better articulated who Velir is as a company, and how to express themselves consistently as a brand. Together with the marketing lead, creative director, design lead, and copywriter we formed an in-house team through a discover, vision, and design effort that resulted in a new brand strategy and realized most visibly in a website and social media redesign.
Company: Velir
Brand: Velir
Role: Brand Strategy
Activities: Discovery research and workshops, user research, brand visioning and messaging strategy
